The Japanese Fashion Week in Tokyo (aka JEW in Tokyo) which was scheduled on the week from March 18th to 25th, 2011 had been canceled due to the huge earthquake and tsunami in Tohoku area on the 11th. However, Etw. Vonneguet was the only one who decided to continue her show. She said, “I wouldn’t call off the show because I believe that this will help something. My Japanese colleagues had helped me continue this show sincerely, even though some of their family had lived near where the earthquake and tsunami had hit. I could not cancel the show. I know this is what I have to do; to keep moving on as usual. For people who are going through something.”

https://changefashion.net/blog/olga/2011/03/17153133.html

Etw. Vonneguet is challenging fashion that uses digital tools to find a new view between people and the society.

The new theme of AW 2011 is “Symbolic ~What is Symbolic?~”.

It was obvious that the show of Etw. Vonneguet is very attractive.

There are shadow words on the concrete wall. Also those shadows of 6 coats made it very fashionable.

At the white curtain at the right hand side, the real-time show was shown.

As the show began, models came out behind the white curtains wearing its coats. They shows very different image of it to us.

At last, Olga, the designer, came out and got a haircut. During that, she had written what she thinks of Symbolic and the show ends.

It was very unique of her to do such a performance. We would like to see how Etw. Vonneguet had changed things by doing this show.

https://www.etw-vngt.com